Redesigning for an on-brand, clean reading experience
A complete redesign of the Rasa Blog to integrate it into the existing web properties and design system.
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A complete redesign of the Rasa Blog to integrate it into the existing web properties and design system.
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How I led the creative direction to create engaging websites and branded assets for Rasa's annual industry conferences
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How I created branding and marketing collateral for Rasa Summit, Rasa's annual developer conference.
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At Rasa, I led the design and development of rasa.com, and associated go-to-market web properties (blogs, satellite Hubspot pages, developer portal, microsites etc). Having created the original branding, I was the brand guardian and ensured consistent branding across the properties and enjoyable user experiences, documenting everything in our design system, Tabula.
Responsibilites: Branding, Visual Designer, UI/UX Design, Design management, project and stakeholder management, development (earlier versions) Visit Site
I managed a team of designers and frontend engineers to create the Rasa Resource Hub, making it simple for customers to find all Rasa resources and events in one place.
Responsibilites: Design management, project and stakeholder management Visit Site
Working with a UX designer and The Roar's content team, I led a full redesign of Australia's leading sports opinion website, and developed their design system, Alpha.
Responsibilites: Lead Visual Designer, collaboration with UX designer/stakeholders/developers, creation of design system Visit Site
A complete redesign and design system for the Australian investment media company, Equity Mates, showcasing all their media formats, including podcasts, videos, articles, and more.
Responsibilites: Visual design, design system creation, collaboration with UX designer and frontend engineer, stakeholder management Visit Site View Figma Files
I created a custom Jekyll one-pager to simplify taking orders for Masks For Berlin, an initiative during the COVID-19 pandemic, dedicated to helping refugees in camps in Lesbos. The initiative raised over 30,000€ for non-profit organizations.
Responsibilites: Sole designer & developer (freelance)
I worked as a freelancer with the TwentyBN team (later acquired by Qualcomm) for 18 months to first redesign and develop their online presence, and then support the team with other growth marketing collateral.
Responsibilites: Lead Visual Designer/Developer
I designed and developed a custom WordPress theme for Australian venture fund, Shearwater Capital.
Responsibilites: Sole designer & developer (freelance)