As the sole designer (freelance) at Rasa at the time, I worked alongside Rasa’s newly appointed VP of Marketing, plus other stakeholders in the company, to create all the marketing collateral for the conference.

This included sub-branding for the conference, creating a microsite to promote the conference and register attendees, social media assets, conference presentations for Rasa folks, plus all the venue collateral to create a branded experience on the day.

We created a branded wall decal with the Rasa logo and mascot, pull-up banners, directional/informational signage, name tags and branded lanyards, branded swag and a photo booth for conference attendees to create social media content to win prizes on the day.

Overall, the event was a success, and laid the foundations for bigger conferences in the proceeding years. At the 2019 Summit, we had 250 registrations representing 150 companies around the world.

You can read a recap of the event on the Rasa Blog.